For the release of Ilohas FFC (which helps to fight body fat during meals), we created a TVC, print, and a series of furoshiki designs to link with the commercial and act as giveaways.
The commercial followed a different formula compared to the other Ilohas commercials, targeting consumers leading a healthy lifestyle.
The image used one of the uniquely designed Furoshikis and the effervescent product.
Above is a selection of the Furoshikis that were specifically designed for the campaign. The designs revolved around the brand logo and different expressions of water.
