Modern in spirit, fuller in flavor and stronger in attitude! That was the tagline for Joya Black, a cigar developed by Joya de Nicaragua, specially designed for those who want more. 

I was in charge of the pre-production and production of the Ad campaign. Also, in location scouting, casting call, manage schedule, and props. 

This is the Ad campaign!

From concept to execution, I was in charge of Joya Black's launch party in Managua in 2016. I supervised all aspects of this event, securing the venue, managing budget, talking to vendors, props, coordinating with staff and overseeing operations.