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    Brompton Ventures' area of expertise is gambling systems, a major growth area due to rapid technological innovation and the convergence of gambli… Read More
    Brompton Ventures' area of expertise is gambling systems, a major growth area due to rapid technological innovation and the convergence of gambling and social gaming. However the company was also keen to meet investible entrepreneurs with opportunities in other sectors. So the challenge was to succinctly define a company very much in 'a state of becoming' – using optimised copy but minimal content – and to convey a more collaborative approach to business funding and development. Read Less
    Published:
Wright, Drc
Client
​Gambit Research LLP / Brompton Ventures

Category
Finance
 
Visit
www.bromptonventures.co.uk
 
Brief
​​To write copy for the website of a young London-based venture capital company that promises to be more flexible, agile and approachable than the rest. Brompton Ventures' area of expertise is gambling systems, a major growth area due to rapid technological innovation and the convergence of gambling and social gaming. However the company was also keen to meet investible entrepreneurs with opportunities in other sectors. So the challenge was to succinctly define a company very much in 'a state of becoming' – using optimised copy but minimal content – and to convey a more collaborative approach to business development.
 
Response
​– Interview and discovery session​
​– SEO research and basic competitor analysis
​– Tone of voice document
​– Optimised copy with metadata
​​– Social strategy recommendations
 
Feedback
"Amar helped us with an area we have no experience of. He explained why we were creating various items and was great to work with. We would work with him again.​" (Matthew Wright, Director)
 
Designer
​http://www.behance.net/tobiaslee