McDonald’s Celebrates 50 Years of the Big Mac
It’s hard to believe but the Big Mac is turning 50 this year. To celebrate 50 years of the Big Mac burger, McDonald’s brings out two limited edition versions of the burger. While McDonald's introduces new versions of burgers, we introduce our new advertising key visual, created in support of the restaurant’s promotion held on the territory of russian federation.
Agency Leo Burnett and production house Fibr Films commissioned us with the task of creating a delicious CG burger, and we were glad to cooperate. It is always challenging to work with food in CG, but we tried to take into account all the nuances and using 3D modeling and 3d sculpting to create a realistic product and we think we succeeded.
Agency: Leo Burnett
Art-direction: Eugene Sidelnikov, Nikolay Kvartnikov
3D visualization, Modeling, SCULPTING: Anton Bessonov
Retouching: Eugene Sidelnikov, SERGEY PERESKOKOV