Sayani is a diversified investments holding company founded over 6 decades ago in Nairobi, Kenya. ARK was tasked with developing a strategic brand and communication system that spearheads Sayani to realise its objective of business expansion and growth.

Once we had an understanding of the brand’s long-standing history and established values we set out to develop a strategy that would honour Sayani’s rich heritage while embracing the future.

The identity embodies the strategy we developed for Sayani. The logomark, an abstracted S, symbolises our brand’s character - professional, bold, and forward thinking. While the word mark is built on a humanist sans serif typeface that has excellent legibility characteristics in its letterforms.