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Brand identity / AutoTech Future Expo & Show 2018



AUTOTECH FUTURE EXPO & SHOW 2018
Brand identity

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THE EVENT
Bárdi Autó Zrt. will be hosting a comprehensive international exhibition enriched with great show elements where car parts manufacturers from all over the world can introduce themselves for the first time in Hungary. The first day of the event will be open only for invited professionals within the automotive industry. On the second day, AutoTech Future Expo & Show will be open to the members of the public by purchasing a ticket. The largest 19,000 square meter A pavilion and the adjacent 1,800 square meter outdoor area will serve as the venue for first AutoTech Future Expo & Show. Opening hours on public day, 5 May: 10:00 - 18:00

1. EXHIBITION
Our goal is to create a comprehensive event where guests can learn and experience everything about automotive parts industry, the latest services, developments, and research results that will shape the future of this industry. For the first time in Hungary all major and up-and-coming sectors in the automotive parts market will introduce themselves under one roof: Car parts • Car accessories  Education and training  Truck parts  Car care  Professional organizations  Motorcycle parts  Tuning  Clubs  Tools  Tire industry  Car and motorsports  Garage equipment  Lubricants  Leasing  Auto diagnostic tools and software  Recycling and environmental protection.

2. CONFERENCE
The exhibition is accompanied by professional lectures, workshops, and presentations both on the closed experts' day and the open public day. 
In addition to roundtable discussions, our exhibitors will present their latest products, services and developments.

3. SHOWS AND ENTERTAINMENT
During the event, entertainment programs will be held in parallel at two locations: the main stage within Hall 'A' will feature exciting and spectacular shows while the paved outdoor area next to Hall 'A' will host extreme car- and motorsports shows. On the public day, programs will include shows from 10:00 – 18:00 including raffles and prizes draws. In addition to the on-stage and the outdoor programs, we also add more family-oriented interactive activities for families.



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MOODBOARD & THE CONCEPT​​​​​​​
With the identity/logo our goal was to display the main programs/recognizances:
 Expo and workshops   Latest automotive parts  Unbelievable expo sales  Hilarious concerts  Extreme auto and motor sport shows  Children's program



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​​​​​​​​LOGO SYSTEM
The AutoTech Future Expo & Show logo is an officially registered emblem. During the designing period I tried to keep the (typo)graphic and symmetrical rules, created a unique symbol and the title. Proportions of the logo are shown below.






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T​​​​​​​​​YPOGRAPHY & COLORS
The basis of the logo is the Havelock Solid font, by XO, Pretty Studio. Some of the characters are needed some modifications, and the final logo had sheared & tracked (compressed). The primary colors of the logo is PANTONE® 485 C (red) and PANTONE® Black 7C (dark gray). 




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THE FINAL LOGO
The final logo is filled up with the tagline which includes additional information and the name of the establisher/organizer.






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BRAND IDENTITY
It was a great challenge to spread our brand for such many identity elements. My task was to design the full (offline & online) identity:
- offline: business card  letter paper  official (application) documents  exhibitors' manual  billboard & citylight poster  leaflet (A5)  magazine ads  program guide  roll-up  tickets & raffle  venue map  POS  ​​​​​​​of course the event designs
- online: web design frame  ​​​​​​​e-mail signature  ​​​​​​​newsletter header  ​​​​​​​banners  ​​​​​​​​​​​​tv spot concept.
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THE EVENT & THE DESIGN






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© 2018 All rights reserved, Bárdi Autó Ltd.

Head of marketing: András Bodó
Chief organizer: Melinda Paku
Organizer: Zsófia Rugyai
Brand identity: Attila Kántor
3D design/stands: Adél Szittár
Communication: Szabolcs Kincse
Copywriting: Zoltán Schmidtka
Photography: Gábor Gergely
Spot: Post Edison
Website: Webshark



Brand identity / AutoTech Future Expo & Show 2018
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Attila Kantor

Brand identity / AutoTech Future Expo & Show 2018

Bárdi Autó Zrt. will be hosting a comprehensive international exhibition enriched with great show elements where car parts manufacturers from all Read More
16
667
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Published: