This was a group project, cooperating with Adidas.
We made a shoe packaging, thinking outside the standard shoe box.
The packaging is for the shoes ADIDAS NMD_R2 from the Original series.
We wanted the design to be clean and minimalistic, so the focus is on the shoes themselves.
We wanted to have windows on the packaging to see the contents, but at the same time avoid the use of plastic. So we decided to have cutouts on the front and on the sides of the inner box, this don`t only allows you to se the contents, it also allows you to feel the material on the shoes.
