The client
Esselunga's story begins on November 27, 1957 with the inauguration in Milan of the first supermarket in Italy, in Viale Regina Giovanna, in a former workshop in the semi-central area of the city.
The first store covers 500 meters q of sale wd is without parking spaces, but for the time it is an extraordinary innovation.
The birth of Esselunga takes place under the name of Supermarkets Italiani S.p.a
The process
Analysis of navigation, user data relying on the Alexa.com platform to understand the real flow and characteristics of the average user who visits the site and its average browsing permanence.
Then, using the design of wireframes with Axure and XD Adobe, I redesigned what is now the new look UI Experience of the site, eliminating those that many of them to whom I proposed the project for an opinion of users, brought damage to ' browsing experience (Triple registration within the site to take advantage of the services that Esselunga offers for individuals and companies).
Solution
Editing objects: Home Page, Filter Page, Register, Product Page.
The solutions are: Revisiting the mapping of the site (The items contained in the menu), creation of a News section within the Home Page, giving more space to those who are the real protagonists of the service, THE PRODUCTS, a box from which it is possible to directly access the services connected to the Esselunga FIDATY CARD, now to register you need to fill in a few information that will be able to activate (if you tick the box) the Esselunga a CASA and Esselunga In Shop services.
Thanks for Watching.
Paolo
