Moving Image Design (Interlude)

SUFFIX and Always On Studio are assigned from Channel 9 (MCOT), Thailand to create a new campaign for the coming year 2013 under the concept “Infinity Inspire”. We remodel the identity design of MCOT into a flexible innovative design which gives the opportunity to alter the logo without loosing the overall identity. 

The pigments represented small particular, which then assembled into the symbol of infinity, as same as a variety of entertainment that combined and became channel 9. The audiences will countlessly inspire by the meaning inside the symbolic. The characteristic of the identity is the key visual that generated and transformed by each festival, which show that even a small detail can be applied into the identity and may motivate the audiences. 

Director : Jate Saitthiti
Designer : Jate Saitthiti,Sarunyakorn Khansongkhor
Moving Image Designer : Chaiyapat Plubsiri