BIG BRAND THEORY: Experimental Packaging [2018 UPDATE] on Behance

BIG BRAND THEORY: Experimental Packaging [2018 UPDATE]

Branding,
Packaging,

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BIG BRAND THEORY: Experimental Packaging [2018 UPDATE]

Branding,
Packaging,

124995

11308

534

Published:

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The experimental packaging design that took the design world by (little) storm when it was first went online; after a fortnight it has garnered m… Read More

The experimental packaging design that took the design world by (little) storm when it was first went online; after a fortnight it has garnered mentions on almost every design and trend publication online and offline. The design is based on a simple principle of BIG BRAND THEORY – the bigger the brand the lesser it needs to be recognized. The main objective is to have each brand’s identity meticulously and uniquely cropped out of its packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing its aesthetic value. Read Less

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Ewan Yap

Shanghai, China

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Basic Description

The experimental packaging design that took the design world by (little) storm when it was first went online; after a fortnight it has garnered mentions on almost every design and trend publication online and offline. The design is based on a simple principle of BIG BRAND THEORY – the bigger the brand the lesser it needs to be recognized. The main objective is to have each brand’s identity meticulously and uniquely cropped out of its packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing its aesthetic value.

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Ewan Yap Shanghai, China

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coke Coca-Cola fanta guinness Red Bull Carlsberg gatorade limited edition redesign can Label logo theory

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