BIG BRAND THEORY: Experimental Packaging [2018 UPDATE]
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    The experimental packaging design that took the design world by (little) storm when it was first went online; after a fortnight it has garnered m… Read More
    The experimental packaging design that took the design world by (little) storm when it was first went online; after a fortnight it has garnered mentions on almost every design and trend publication online and offline. The design is based on a simple principle of BIG BRAND THEORY – the bigger the brand the lesser it needs to be recognized. The main objective is to have each brand’s identity meticulously and uniquely cropped out of its packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing its aesthetic value. Read Less
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