Festival NRMAL has been taking place in Mexico for the past 9 years and is made up of a
carefully curated and surprising line up of both local and international talents.
Inspired by these two characteristics, we kicked-off an extensive creative quest for a colorful and
easy-going identity, aiming to reflect the enjoyable, relaxing and uplifting experience of attending the festival.
Evoking textures that stand out & sudden colors that fade between them, compositions started taking place
adorning the visual environment and offering a fresh vibe for the audience.
Complementing the strong, colorful & inclusive nature of the festival, the result was an approachable
visual identity while giving a sense of high attention to detail.