These ads were apart of an assignment I worked on for my advertising copywriting class, the theme of these ads is to get active go pro users to push their limits and share it with the world. Sticking to gopros pre-existing image and themes of heroism and bravery I used ads that challenged the users to promote action. Gopros strong consumer involvement in their social media presence can be targeted to promote the company's prevalence in the world of extreme sports and even day to day activities out in nature. Studies show consumers are beginning to trust their friends opinions over advertisements, so why not have their friends do the advertising for us?