Insight: In today's society, we have all fallen into the trap of attaining the perfect body figure being portrayed by celebrities through various social mediums. Young adults like us were often enthralled by obtaining unrealistic body figures. Some may even resort to dieting recklessly, using inappropriate methods like binge and purging of food also known as Bulimia Nervosa - an eating disorder.
Target Audience: Female youths and young adults age ranging between 15-26.
Collaborating with Singapore General Hospital (SGH) to create a movement called "Babes Against Bulimia" with includes other deliverables to spread to youths and the public about the serious consequences of Bulimia as well as promoting a positive outcome which is self-acceptance.
The core communication message and idea behind my project.
Bulimic patients volunteered to share their stories, struggles and also they reason why they want a positive change for themselves yet promoting the upcoming event.
A flow of my entire website.
