MARNI Happy MARKET
Marni is an Italian luxury fashion label, quirky, feminine, off-beat and funky,
with a “European-inflected bohemianism” aesthetic. It is experiencing a moment of strong desirability, thanks to an important growth in the accessories category. The Marni Market traveling project proved to be a success thanks to the exclusivity of a handmade product.
For this reason, at the launch of #MarniMarket 2018, we have been called upon to make the 12 viral shorts with an easygoing and fun approach.
We invented the episodes, designed and produced most of the props, putting the accent on the strong chromatic impact of the scenes, on a lively rhythm thanks to the sounds produced ad hoc, for a result that was very close to the aesthetics and uniqueness that distinguish Marni.