Re-designing the IRCTC Website
2017
2 Days
2 Days
IBM Task
Design a responsive solution for IRCTC.
Task is to design home page with responsive grid along with conceptualizing the mood board. Treatment of typography & color (and other visual elements) recommendations with rationale.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Insights
Inspirations
______________________________________________________________________
Personas
______________________________________________________________________
Moodboard
Keywords: Culture, Fast, Connectivity, Diversity, Colors
______________________________________________________________________
Typography
• Modern
• Clear & Simple
• Small x-height
• Mono-type
• Clear & Simple
• Small x-height
• Mono-type
______________________________________________________________________
Color
• High Contrast
• Lively and Saturated Color
• Extracted from the Culture of India
Iconography
• Simple & easy to remember
• Extendable
______________________________________________________________________
Wireframes
______________________________________________________________________
Output
______________________________________________________________________
Thank you!
