Challenge
Creating a visual identity for the Iris Pasisnic Architecture brand. A visual identity should be singular, functional and minimalist that are fundamental elements of the projects made by the office.

The brand's main element is a monogram formed from the initials of the architect's name. The idea was to create the monogram only in lines, representing the designs and extrusions of an architecture project. The logo combines minimal type treatment and the use of a bold sans serif typeface. The typeface used in the logo is repeated throughout the branding, from the business card to the letterhead design. A neutral black and copper color palette brings the whole design together.