ELITE ESTATE
PROJECT: EIGHTEEN
BRIEF:
Challenges:
• To develop a local strategy aligned with the overall Global image of the brand
• To develop creative ideas for the brand building of our offerings with an effective execution strategy
• To create footfall towards our major projects underway
Communication Objectives:
• Establish Elite as customer focused brand. A brand that believes in long term trust worthy relationships with consumers. Elite does not simply undertake transactions it signs a relationship bond.
• Create Elite as a master developer that specializes in developing life styles and destination projects. Elite wants to bring a change in the lives of its customers by delivering on its word and promise.
• To create a vivid, dynamic & reliable perception of Elite as a brand in the industry.
• To maximize recall a mong the target audience.
Target Audience:
• SEC A+ & A
• Overseas Pakistanis
• Business owners, bureaucrats, expatriate
• Investors wanting to make a guaranteed return on investments
PRINT CAMPAIGN
HYPE ADS (ELITE)
LAUNCH ADS (ELITE)
EIGHTEEN ADS
