TRANSPARENT HOUSE delivers for Samsung at CES 2018
Samsung DSA approached TH with a challenging ask: to produce a two-minute sizzle video for the 2018 CES show floor, that featured DSA components in six product use-case scenarios, all within a matter of a few weeks. TH rolled out the big guns and delivered with "Samsung Synergy", a sweeping animated video with eye-popping CGI that takes the viewer on a journey of scale - from vast City-scapes to the inner workings of circuit boards and sports cars - to find the "Samsung Inside".
BEHIND THE SCENES: MOOD BOARDS
