B U I L D A S I G N F I E L D D A Y S H I R T 2 0 1 8
OBJECTIVE: Design a one color, single sided T-Shirt for our company Field Day event. That incorporates a feeling of competition and legacy.
PROCESS: I began by exploring my audience, the goal and expectations of the project. At that point I pulled out the words Fun, Connect and Community. Using these words I created several mind maps.
Based on concepts from my mind maps I created 5 mood boards. Vintage Games, Vintage TV, Union Art, Working Together and one for General Feeling.
Based on that exploration I created concepts based on Pennants, Cat's Cradle, National Parks Badges, and a couple other options that came up while designing.
The stake holders reviewed the options and had some minor adjustments which led us to the final design.