"Don't Chuck It, Fill The Bucket" was an extension on a yearly advertising campaign internal to Johnson & Wales University focusing on eliminating year-end move out waste. Our take on it centered around the idea of nostalgia and the connection that students have to their furniture and items rather than trying to guilt them into recycling.
Flyers were posted around campus targeting both on-campus (blue) and off-campus (yellow) students. Logos of our partners, along with the perennial logo of the campaign, feature in the bottom-left corner.
We also utilized dumpster take overs as a form of guerrilla advertising to hit students at the point of "conversion", prompting them to stop and think if any of the items they're about to throw away could live a second life somewhere else.
This campaign was produced, and was covered by local media.