Calendar of Events Poster (in English and Mandarin)
Logo (In English and Mandarin)
CBC 60TH ANNIVERSARY PUBLICITY
/2017
/2017
Event Publicity/ Graphic Design/ Merchandise Design
Deliverables: Logo, Calendar of Events Poster
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In conjunction with Calvary Baptist's Church 60th Anniversary, a logo competition was held to select a winning logo for a full year of publicity. With reference to the theme Abounding in Hope, my submitted logo uses elegant curves to form the digits 6 and 10. Building from the idea of having unity in diversity (1 Cor 12:12), the number '60' was segmented into parts, but join compatibly to form a uniform body. The arrow points up, demonstrating the hope anchored in Christ, and points out as well, showing how the hope that holds the community together leads to greater dimensions of impacting lives.
Following the winning of the competition, I did several variations with the logo and also set the general graphic direction for all publicity, specifying the colour palette and fonts to use for all materials. A publicity team was formed and each took charge of some projects. My best work from this series is the Calendar of Event poster. The waves mimicking depths of the ocean uses neon blue lines against blue-gradient curves, giving it a bold and festive vibe. The depths of the ocean is mysterious and signify the unknown, yet abounding in hope helps us face the currents that come by.
