The concept here capitalizes on the perfect location of white Bay that gives it the perfect breeze and pleasant weather all year long. The constant sunny shades makes it your getaway destination all year long unlike the usual seasonal vacation home.In this campaign, we create a call for action for customers to change their north coast perspective and experience white bay's perfect weather.

Advertising Agency: Brand Bazaar
Creative Director / Copywriter: Marco Maurice

Art Director: Mohamed Atef