Promotional material for Serpens collection by fashion designer Qui Hao
Qui Hao is a Chinese fashion designer known for his experimental work, and the Serpens collection is no exeption. Named after the constellation of the northern hemisphere - the reptile, the mythological symbol that represents both good and evil - Serpens is as mysterious, futuristic and compelling as its name implies.
By working with fabric cut-outs, unfinished drawings and transparent layering I wanted to communicate this enigmatic feeling of the Qui Hao brand through the promo material. Invitations, lookbooks and the glass poster only reveal parts of the collection, tempting the purchaser and the consumer to explore it all on the fashionshow or in store. (This has been a schoolproject, and has not been done for real.)