Wassup Producer / Brand Identity
Client → War Convict Studio
Visual designer → Chia HAO
Motion designer → Beryl Huang
Graphic designer → Joanne Dai
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This project originated from a Youtube program called "Sample this”, which promotes music producers to a worldwide audience.
Taiwan has always been a powerhouse of the Chinese music scene. Even so, the music environment is still incomparable with Western style.
“Music producers”, play an essential role in music producing, however, they are often ignored by the public. As the amount of published information or data increases, the public usually knows well who the singer onstage is, but they often ignore that there is an important producer behind the scenes. Lacking chances of exposure, the producers are gradually forgotten by the public. In the hip-hop music industry, this issue is even more serious. The “Sample this” program runs 12 episodes a season in which they will invite famous Taiwanese musicians, each episode let the producers "sample" three classic vinyl records to play an improvised song, and then let the rapper join the show, write verses and hooks for the music producer and complete that sample.
Taiwan has always been a powerhouse of the Chinese music scene. Even so, the music environment is still incomparable with Western style.
“Music producers”, play an essential role in music producing, however, they are often ignored by the public. As the amount of published information or data increases, the public usually knows well who the singer onstage is, but they often ignore that there is an important producer behind the scenes. Lacking chances of exposure, the producers are gradually forgotten by the public. In the hip-hop music industry, this issue is even more serious. The “Sample this” program runs 12 episodes a season in which they will invite famous Taiwanese musicians, each episode let the producers "sample" three classic vinyl records to play an improvised song, and then let the rapper join the show, write verses and hooks for the music producer and complete that sample.
War Convict Studio, is a record label. The company's Youtube video channel mainly broadcasts the songs of its artists. In order to make a difference from the War Convict Studio, Wassup Producer was born, which aims at music-related content. it has been decided to make this series of programs from the perspective of a new brand.
Channel Link : Wassup Producer
The brand’s logo is based on instinctive and easy-to-understand English letters. The unique and rich scarlet forms a frame line around the logo. This frame line symbolizes the difficulty of Taiwanese music producers. It is like a fence, a space without exposure and resources, yet, on the opening on the right side like a camera lens, which symbolizes
opportunity and exposure. Fonts and colors focus on two principles of "general use" and "strong" principles.
