The third beginning of D.FY.
This renewal is a look back to 2011, to a philosophy that requires tremendous thought and effort. Beautiful and innovative designs are not created by simply following trends, as trends constantly change to reflect the ideas of a new generation. So instead, we present unique technology and inspiration and lay the foundations for our brand’s sustainability, as we aim to become a platform for experimenting with new ideas.
D.FY is very different from when we first began in 2011. From 3 people to over 100, D.FY has worked with a variety of people on many types of projects. To help each other grow, we knew we needed new ideas, insights, and experiences. Whether in design, UI/UX, or marketing, we put ourselves in the consumer’s shoes. Then as a group, we share our insights on consumer thoughts and behavior, ultimately inspiring one another.
As we moved forward these past 8 years, we created results with only D.FY’s voice and values. With this new start, our design and operations will match our direction. Many agencies plan and design for clients; but the truth is, we are able to give our all when our interests align with the brand. Nevertheless, we will try to free ourselves from restraints and ‘begin again’ to reach what D.FY is truly pursuing.