I was commissioned by Carta Journals to create a simplistic logo and branding for their product: high quality, fountain pen-friendly, leatherette journals.
In order for the product to remain in the spotlight, I opted to create a simple yet unique logo with open-sourced fonts from Google Fonts (Playfair Display & Assistant) for them to use. I also directed and produced their product photos and promotional material.
Carta Journals launch promo
Carta Journals in the three signature colors
filler closeups
Carta Journals sale posts
Carta Journals packaging
