CG animation project by Cadre Pictures
As the agency tasked with informing the public about the various temporary changes to transport and public spaces during the Gold Coast Commonwealth Games, Clemenger BBDO Brisbane commissioned CADRE PICTURES to design the CGI content for both print and animation to help communicate the messages.

The print scope itself was a massive undertaking. From bus shelter to tram and taxi wraps, over 70 individual stand-alone designs with specific athlete and public characters and environments were created in our studio.

Some of the stats that came out of this project include:
- over 150 unique characters that required concepting, modeling, texturing and rigging,
- over 125 pieces of concept art,
- over 200 sculpted facial expressions,
- 35 different locations/environments created,
- 15 unique vehicles,
- over 75 individual fully-CGI high-res prints,
- multiple scenes each containing over 100 CGI characters,
- 40 seconds of key-framed animation on multiple characters.

EARLY LOOK DEVELOPMENT

CHARACTER DESIGN

ENVIRONMENT DESIGN

CHARACTER MODELS

PRINT ARTWORK

ANIMATION FRAMES

THANKS!
Gold Coast Commonwealth Games TV campaign
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Gold Coast Commonwealth Games TV campaign

CG character animation project for Commonwealth Games 2018
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