After re-designing their logo, Northern Lights wanted an updated brand look that had the same modern look and feel of their logo. To achieve this, I decided to create a campaign focused on the contrast between their Northwoods location, and the gaming aspect of their business. I want the viewer to feel as though they are traveling through a Wooded area, then arriving at their destination. This feeling is re-inforced by the tagline, "For Luck, Go North".