Housing deficit in Chile (including irreparable damaged houses, groups of families that live together and overcrowded urban centres and houses) affect 1.150.000 people who need a place to live. That means that today 6 in 100 chileans live in precarious conditions. This campaign looks forward to make visible an invisible issue in public agenda.

We created a campaign through internet's smallest media. 

For a full day we broadcasted live the reality of several families.  

Through rich media banners we showed how an entire day went.