William Rambo is a photographer and woodworker based in Spokane. He wanted a logo that would represent his hardworking personality and his diverse range of work. It is bold, easily recognizable, and transferable across digital media and print.

Credit for art/creative direction goes to Chapter and Verse. This project was part of my internship at C&V.

Minimalistic design showcasing William Rambo's original photography, while including contact info in a simplistic, yet visually pleasing way.

The logo was tailored specifically to be used in a small format, as a watermark, on William Rambo's social media posts (primarily Instagram). This way, his photos are easily recognizable, compared to other photography posts.

Pictured below are a few other concepts I played around with before settling on the final one. I focused on strong, angular strokes, and simplified letterforms based on geometry.