Sonnet 43 - Brand Creation

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I designed this project at my place of work for Surreal Creative. The client came to us with a completely open brief, they were to be forming a brand new Craft Beer Brewing Company that would be in Cox Hoe County Durham. They needed a name and brand image. The reasons behind the brewery being formed were as simple as all the guys involved loved beer, and wanted to start their own brewery.

This was based on the famous poem by Cox Hoe's very own Elizabeth Barrett Browning. Her poem was all about love, so we also created our own Sonnet, all about Love, the Love of Beer;

This time to me is a quiet release,
It’s a hug and a handshake, a break and belief.
In gathering together with people we trust,
We all take a moment to remember and fuss.
Sit back and smile and wonder -
Stand up and laugh about blunders.
Lean a bit closer and gather round beer,
Making a case that you all have to hear.
“Another”, is cried from across the bar,
It’s gusto, it’s guts, it’s all taste and heart.
So, create those moments around you,
When building big plans with a nice view.
Bring me a sonnet, a song, and my wallet,
I love it when beer is the right brew.

For the initial launch, the company was to go for an ambitous 4 Beers, the design style of the brand had taken a heavy typographical approach, lending from the idea of creating images from words, such as the sonnet itself. The four beers were to be as follows:

An additional 2 new beers were launched shortley after in the same craft beer style.

I also designed a icon for use on such things as bottle caps and any secodary branding situations. This accompanied our strapline, and brand slogan "for the love of beer'.