I will keep this updated to let you know how it goes and I will also be making a website next semester so I will add that too.
To decide on which colours I was going to use I looked into research conducted about which colours are the easiest to read with. Yellow on black seemed a popular choice. I decided to use orange instead of yellow, as yellow can be seen as having connotations of warning signs and therefore can be an alarming colour. Orange is still a very highly visible colour, but it is a warmer, more friendly colour to look at. Orange is also a colour not used by any other myopia research companies that I could find.
The decision of which type to use came from a research paper (http://www.iiid.net/SOMS/InSafety_IVT_Report_Final.pdf) conducted by the International Institute for Information Design who concluded that of the 5 traffic typefaces from over Europe tested (Transport, RWS, DIN, Tern and Tern final), Transport was the most legible from the furthest distance. Transport was created from 1957/1963 so it a moderately recent typeface giving it a contemporary look. It is also used on all british road signs and was created in the UK so it has a recognisably british heritage.