As part of sub campaign for the company David’s Bridal, I created a mock webpage for a new line of bridal wear. I chose to focus on a line that would appeal to a smaller target audience. The webpage was constructed as a direct reflection of the current David’s Bridal website so as to have a harmonious appearance. The logo was a custom design I had sketched myself before finalizing in Illustrator. I did utilize photography, as the images are originals, and then continued further work in Photoshop to place the backgrounds, edit lighting, and color correct. The final images were then placed in the original Illustrator document to create the finished mockup. I wanted the page to reflect what already exists in the David’s Bridal website, but still be original in my own way, such as choosing a soft blue that may appeal more than the current pink to your less traditional bride.
Sub Brand Campaign
Published:

Sub Brand Campaign

Published: