Ultimate Guilty Pleasure.
Pot Noodle is booming and we’ve been with them every step of the way over the last 12 years. Using our strengths in innovation and NPD, some of our highlights have included a gold-leafed ‘posh’ noodle and the ultimate late night takeaway, Doner Kebab Pot Noodle. We’ve helped make the brand become bigger, bolder, louder and prouder. Building on our last Brand Redesign we’ve also recently helped develop the brand to broaden their range portfolio into Pot Pasta world.
OurChallenge.
How can Pot Noodle be seen as a current brand at the heart of youth culture? Pot Noodle is the ultimate guilty pleasure and has been a feature on supermarket shelves since 1977. It now sells more than 155 million pots a year in the UK and has achieved cult status. One of the main challenges faced by the brand was reaching the traditionally difficult youth market of young men.
OurSolution.
Enjoyed by millions from building sites to the England football team, the brand is booming and we’ve been with them every step of the way. We have helped to keep the brand fresh through brand extension and innovation. The range now includes pot-less noodles, a gold-leafed ‘posh' noodle and the ultimate late night takeaway, Doner Kebab Pot Noodle.
OurResult.
During our history we've helped to keep the brand current and relevant to its target market by making it bigger, bolder, louder and prouder.
