Reggae Roots.
A household name since his legendary musical appearance on Dragons Den, Levi Roots has become one of the most recognisable brands in the condiment’s aisle.
From seizing the opportunity to create the original brand identity for Reggae Reggae sauce in 2007, to a full brand refresh in 2020 we have successfully brought Levi’s passion to the forefront of the brand, continually ensuring shelf appeal in a colourful sea of competition.
OurChallenge.
An instant success with the public, the Levi Roots range has since expanded into many different licensed products and categories resulting in a diluted brand execution. Competition in the fixture has never been more fierce and stand out was an issue. Our challenge was to put Levi's passion back into the brand and drive awareness in a busy fixture.
OurSolution.
Fast forward to 2020, our most recent work encompasses a full brand refresh aimed at putting Levi back at the heart of the brand. Refreshing the iconic range of core sauces involved getting back to basics and capturing the energy, passion and zest for life that Levi embodies, on pack. Levi is centre stage, across all products, with a number of dynamic, vibrant, brush painted portraits used to create pace, ‘put some music in your food’ and literally dance across the shelves.
OurResult.
Two bold and iconic ranges that allow for range stretch, whilst being instantly recognisable and ownable, retaining Levi’s vibrant personality and passion, encouraging more and more people to ‘put some music in their food’.
