Land Rover is a celebration of the unique spirit of adventure and innovation and this formed the germ of the idea to launch the New Discovery Sport into the East African Market.

Working with RMA Kenya, we staged a friendly feud to create buzz online(mainly on Twitter) where we pitted motor buffs, industry bigwigs and thought leaders aganist each other.

The voice of reason being RMA, we set up a grueling race to the finish in the newly debuted New Discovery Sport with our hashtag #Adventure Hero.