The Royal Gorge Bridge has had successful years since its re-opening after the fire. However, there is a disconnect between the logo and the parks history and beauty. The most recent ad campaign, “Come Across” was focused on artist’s coming to the park for inspiration, but didn’t hit the mark when it came to targeting the right audience. The Royal Gorge needs a logo and brand that connects its history with the future. The hope for this rebranding is to bring in more Coloradans and tourists alike and to add the Royal Gorge Bridge to the Colorado must-see list. #RoyallyGorgeous