999. A collection of questions about contemporary living.
@ Triennale di Milano
January 12 - April 2, 2018
999 is an interactive exhibition on living that could be intended as a big house. A spacious house hosting a variety of ever-changing rooms, activities and relations. It’s a three-month long program of local and global experiences that connects with the general public through different hands-on approaches. A collection of 999 actual questions which becomes the fil rouge of this exhibition.
↳ CONCEPT
The visual identity speaks about the contemporary and the digital era, merging boundaries and overlaying elements so as to generate unexpected results. At a first glance it appears to be pure chaos, but it represents a dynamic communication that glues all the contaminations of meaning, media and layers of the contemporary period. The aim is to display the human perspective of the physical, relational and digital spaces that we live in through the creation of a system of variables.
↳ EXHIBIT
The whole exhibition appears as a small colorful city: the main avenue leads to the square while other side streets host many different spaces.
Both digital screens and analog media blend together in a fluorescent metropolis.
Billboards, screens, signs and banners mix with industrial structures in order to create a chaotic fairground teeming with life.
Project designed during the collaboration with quattrolinee.
↳ The brochure/catalogue of the exhibition consist in a small modular booklet designed to be made up and bound by the visitors themselves.
Each page is linked to a specific content of the exhibition and every person is free to pick all the sheets wanted changing order, displacement and binding type as well. In this way every booklet is different from the others.
↳ The website is based upon the desktop interface of Mac OS1 (1984), adapting its GUI to fit the exhibition’s needs.
Its aim is to overturn our usual fruition of a web page by substituting it with another well known interface.
This kind of interaction moves the visitor out of his comfort zone encouraging new behaviors and inspiring curiosity.
Inspired by Susan Kare's original design, every icon and window has been redesigned, matching the retro aesthetics of the interface with a set of different backgrounds. The website also features a custom made chatbot as well as the whole collection of 999 questions.
