BRIEF: Create a city-wide campaign for match.com
SOLUTION: Celebrate Single is a campaign that highlights all the positive aspects of being single - from not having to share your pudding to plowing through a boxset at your own pace. For one weekend, match.com will put on a variety of events that members of their website will have free entry to - anything from exhibitions, screenings or food trucks... and if they happen to bump into someone there that shares their interests then that's just a bonus.
Hand-drawn illustrations give it all a personable feel and a bold colour palette help the promotional stand out in a busy city
Student brief
