Sam Allen's profile

Oom Lighting Brand Identity

Oom Lighting is a luxury lighting company thats breathes sophistication, makes bold statements, and has a modern look with an ageless essence. Our lighting fixtures will boost the environment of your home whether it be inside, architecural, or outside. Light up your Living with Oom. To see the process of how this project came to life, go here.
Our audience is opulent. They're extravagent and believe that lighting up their living tells their story and makes their home that much more interesting.
Our logo plays with the letter forms that make up our name while emitting the hidden image of a candle or illuminating light bulbs. Our wordmark is inspired by modern lighting, as a large base suspended by a thin stem is often the basics of the design.
Our letterhead features a black and white photo that wraps around to the back of the paper. The envelope is our Oom orange featuring a black and white photo of a fixture on the inside. These photos allow for versatile stationary as the photo could change to show off multiple pieces.
Our phone application is sleek and modern, featuring an animated load screen of a moving fixture set in black and white. The pieces would be listed in black and white while the product description page would feature the product in full color.
This page from our brand book features the ways as not use our logo and wordmark together for it soils the Oom Lighting brand and changes its appearance.
Oom Lighting Brand Identity
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Oom Lighting Brand Identity

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Creative Fields