TC Boy Tuna Advertising Campaign - Think Out of The Can
TC Boy is a member of Tropical Group of Companies which is a confederation of a group of companies in the ASEAN region with its core business in the manufacturing of premium quality canned seafood for international market.
Advertising Campaign Objectives:
- To rebrand TC Boy into a more hip and trendy brand
- To make TC Boy a more memorable and impactful brand
- To make TC Boy appeal to young families and urbanites
- To get more people to buy/eat TC Boy Tuna Spread
- To raise high awareness and talkability for TC Boy
We want to rebrand TC Boy into a more hip and trendy brand which is more memorable and impactful brand. We also tried to appeal this brand to young families and urbanites. Besides, we also try to achieve high awareness and talkability for the TC Boy brand.
This is the logo of the campaign. We played with 3D text blocks and bring out "out of the can" by literally
popping out the words from the can.
This is the storyboard for the TVC (Television Commercial) idea that we came out with. The TVC used panning shot to bring out a straight forward message of how TC Boy Tuna can be eaten in many different ways.
The TVC
Besides, we also came out with the idea of using Facebook live session to interact with our target audience. We'll come out with a recipe depending on what ingredients the audience have at home and teach them how to cook it.
The Facebook live session.
Other than that, we also came out with an idea of a competition on Instagram. Participant will record a video on creative ways to eat TC Boy Tuna and post in on social media with the hashtag #ThinkOutOfTheCan, top 3 who manage to use the most creative way to eat TC Boy’s tuna will win a prize and will be featured in TC Boy’s social media.
These are some of the GIF that will be posted on the TC Boy's Instagram.
These are some of the sketches while we brainstorm through this entire project.
In this project, my role is more towards executing the ideas after brainstorming with my teammates. As an example, I drew out the idea of Ground event and montaging images. I also did the animation of the GIF on the Instagram's post. Besides, I also act out for the FB live event as a chef.
Thank you for scrolling.
