Microsoft Ultra-Mobile PC
When Microsoft launched the Ultra-Mobile PC they wanted to build consumer buzz around their new breed of device. This animated teaser gradually unveiled the UMPC over the course of a couple weeks. By figuratively giving the device a human voice, and asking mysterious questions of the viewer, the teaser created a tremendous amount of speculation and excitement (online and in print) about what was to come on launch day. Click here to view the teasers from week 2 and week 3.