Ulrike Kutz's profile

Booth for the Leipziger Buchmesse

This project was very important to me because I was the one who set it in motion. The project involved the conception, design (booth, information, appearance) and implementation of the presentation of the Anhalt University of Applied Sciences at the Leipziger Buchmesse. The design concept of the stand is based on the central idea to visualize our study model. The integrated design program of our university consists of communication design, product design and visual media, so we opted for the triangle. From the triangle I developed an open hexagon. I put them into each other, so that a kind of crystal wall arises. And therefore their own world can be created. On the booth I wanted to get a keyhole effect and a kind of flash mob. So I thought that you could place business cards from the university in the large free spaces, so that the visitor can take one out and is thereby seeing more and more of the stand. The hexagons are also available to be assembled as an area for the exhibition objects. And as well as a second wall for posters, or a presentation space for products or books.
Booth for the Leipziger Buchmesse
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Booth for the Leipziger Buchmesse

A MockUp for the Leipziger Buchmesse for the booth HS Anhalt Design.

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