DoDo rebranding — Summer campaign
DoDo is the second major brand in the Pomellato company. It is a range of modular jewellery which could tell a story and communicate messages of universal meaning.
A fun and colored identity aims to tell different stories and to stand out in the jewelry sector. The goal was to find creative and mischievous ways to show a very small product with a mix of portraits and still-life photographies. All the images and the videos are made to mix and match in different compositions with a consistent style and palette.
Agency: Beyond The Line
Art direction: Vittorio Perotti
Photographer: Pierpaolo Ferrari / Stylist: Elisa Zaccanti / Video: Caterina Viganò
Models: Indias Lavers, Giulia Venturini, Mattia Schinco
Digital: Davide Canepa, Luciano Marchetti