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Samsung 2018 Chinese New Year

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Samsung 2018 Chinese New Year Red Packets

Objective is to show Samsung Galaxy Note8 main USP – S Pen and also to wish everyone.
We illustrated the Chinese tradition before and during CNY, from decorating the house before CNY, having reunion dinner on CNY eve, to taking family pictures and not to forget the lion dance to kick start a brand new year.


Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung



Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Decorating the house before CNY
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Having reunion dinner on CNY eve
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Taking family pictures
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Chinese traditional – Lion dance & firecrackers
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Office: Cheil Kuala Lumpur
Client: Samsung Malaysia
Creative Director: Sharon Ong
Art Director: Sharon Ong
Designer/Illustrator: Sook Shin Lim, Hunn Mei Ooi
Copywriter: Xiao Ying Lai
Samsung 2018 Print ADs
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Ang Pow cny chinese new year Red Packet ILLUSTRATION graphic design branding print ad Advertising Samsung
Office: Cheil Kuala Lumpur
Client: Samsung Malaysia
Creative Director: Sharon Ong
Art Director: Sharon Ong, Benny Pun, Kim
Designer: Hunn Mei Ooi
Copywriter: Xiao Ying Lai, Kellie Kan
Samsung 2018 Chinese New Year
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