Originally produced for the 2006 Vuka! Awards. Along with creatives Emily Veitch, Deanne Longmore and Tyler Botha of Y&R Cape Town, Grant de Sousa and Cinematographer Dean Slotar shot a moving, no-holds-barred portrayal of a girl's downward spiral into a world of drugs.

 

After receiving numerous awards and mentions at the Vuka! Awards, including a win for Best Editing, a special mention for cinematography and a top-3 place for Best Direction, Y&R Cape Town submitted this as their showcase commercial to Y&R EMEA for the renowned Y&R Works showreel.

 

After a rigorous and strict judging process, based on criteria used by Cannes juries, 10 of Y&R’s top Creative Directors worldwide judged “There’s no going back” as Top TV commercial submitted by all Y&R agencies in the entire Europe, Middle East and Africa network. The commercial has also been added to Y&R’s international show reel which is used as a new business tool by approximately 20 agencies throughout the region.

Says Adrian Holmes, Executive Creative Director of Y&R EMEA: “Here’s a great idea that’s been really well delivered by the director. The gruesome portrayal of a girl’s descent into the world of drug addiction is made all the stronger by being told backwards. The whole thing is driven along by a terrific piece of music, too.”