Partial re-design of Creative Science Park
Creative Science Park is a space for inovation and criativity that allows the interaction between human resource with different skills, located in Aveiro, Portugal. It's divided in three extensions: Enterprise Incubator, Laboratories and Design Factory.
cargo collective
The proposal presented by the park was essentially about the brand identity new approach, with the purpose of making it more contemporary and competitive. Redesigning the brand's principal (PARTIAL) and sub-brands logo, and improve its whole identity was the major concerns of this project. However, one of the main imposed requirements was the permanency of the original symbol.
Main Brand
1. + Gradient
The brand can assume different fill types, one of them being the gradient. When presented together with images, the symbol of CSP extracts the colors of the same images and assumes a gradient with a similar tonal variation. This situation can happen in communicative material, whether it's printed or digital.
2. + Image
The image filling it's other option of approach, with the possibility of being static or dynamic, providing a more versatile and engaging visual to it. Because it has infinite variations, it allows an adaptation to any types of environment where it pretends to work in.
Sub-brands
Construction
Merchandising
Cards
Final Master's Thesis Project
Designers: Marco Castro / Vitor Freitas
Master's advisors: Álvaro Sousa | Francisco Providência | Gonçalo Gomes
