Wildlife is a non-profit organization that preserves the habitats of animals all around the world. Their organization is know for it's passion and personal investment in the lives of animals worldwide. They requested a logo that used one (or several) animals to the brand. Outside of the animal in the logo, they did not have any other requirements.
When sketching and researching for this logo, I experimented with many earth and nature related themes (not all of which fit the brief). I used an image of a bird in flight to base my almost origami-style logo off of. After I made the bird shape, I nestled the text in under the wing of the bird so it fit nicely. I chose a nice green color (it's called atlantis for some reason) to accompany the logo.