Brief : In Korea, they are struggling to go to mental hospital, because they are afraid that other people saw you go to mental hospital then they will think you are actually crazy. Because of this sterotype, people avoiding to go to hospital when they have mental health issue and it makes worse of the health problem that you are struggling now.

Problem & Aims : It is hard to change this atmosphere about this streotype so provide another health care survice that makes people more easy to access to their problem.

Audience : 20 - 30 year olds

Solution : Create pop-up mental hospital by truck, this Orange hospital is run by doctors who volunteer to this campaign. Outlook of the truck doesn't look like hospital so people don't need to be worried that you are going to mental hospital.