Ping is a company like Slack and Discord that makes it easy for teams to work together over the internet. Like Slack and Discord, Ping lets users send messages and files to each other over the internet. Ping also offers features such group screen sharing for free. They requested that their logo be based around the name "Ping," and avoid the color blue.
When sketching, I played with many ideas, involving exclamation points, message icons, and flags flying from the tops of letters. I took one of my concepts involving a iOS-style notification bubbles further on the computer. I tried out many concepts, but finally decided on the one below. It was simple, and represented what the word "ping" means to many social media and messaging app users.